I recently finished a series of photo sessions for a Fashion Design and Manufacturing house near the City of Commerce. Though they are not very well known by name, they are actually a huge company that designs and manufactures everything from cosmetic bags, travel bags and men’s grooming kits, to baby bath products, pet carriers and luggage. The clients they design for are the big chain stores, everyone from Target to Sears.
The shoot gave me real insight to the day to day workings of such a huge company and their process. From the executive meetings in the showroom, to the art director’s brainstorming sessions, to the designers and their fleet of iMacs as they mockup patterns using CAD programs, to the pattern factory where they take the CAD files and create prototypes of the designs.
I also had the chance to spend time with the warehouse workers that pack and ship tens of thousands of products each day. Their warehouse was overwhelming.
The shoot itself was quite fun and more importantly, gave me a chance to tell their story Reportage style as I tried to capture the “moments” of the designers and factory personnel in their day to day business.