About

Founded in 1995, Genshi Media Group specializes in web and graphic design, music and sound production as well as music consulting services for the film and tv industry. Due to our years of involvement with the film industry in various capacities, we are currently refocusing our entire company towards Film Production where we will develop and produce our own films. We have several projects in various stages of development and will be “crewing-up” shortly to put these into production.

ABOUT OUR COMPANY

Genshi Media Group was founded by creative entrepreneur Craig Anthony Perkins as a vehicle for exploring his love of music, design and production.

With his background as a composer, musician and producer as well as his experience in photography, web & graphic design and programming, Craig has been able to combine these elements into a working “design haus” that has recently formed partnerships with other designers, musicians, programmers and artists as well as strong working relationships with major companies such as M-Audio.

OUR DIVISIONS

We have recently expanded with several new services that do not exactly fall under the Genshi Media Group specialty, so we have decided to create other companies, or divisions, to better represent these entities.

  • ZERO:GENSHI Records - Our new record and publising label which recently signed a world-wide distribution deal.
  • ZGPN - The ZERO:GENSHI PODCASTING NETWORK. This is where you will find our podcasts, ranging from music and talk, to drama, comedy and horror. Our podcasts are also available through Apple’s iTunes Music Store.
  • GENSHI:TOY - Our new designer toy division. Our first toy, the Broken Heart Robot, was released summer of 2006 to a resounding success and has since sold out. Prototyping of our second toy is currently in progress.
  • WebDevBox.com - Web Developer’s Box is our prototyping site. This is where we test out new technologies and designs for our clients before they “go live”.

PROJECTS OVERVIEW

  • Produced and Directed the micro-budget short film “Remembrance (a ghost story)” which won 2nd Place Grand Prize for best Overall Film at the iPhone Film Festival.
  • Designed and produced the internationally acclaimed toy, the “Broken Heart Robot” and his follow up side-kick toy “Kricky The Alien Frog”.
  • Composed music and performed sound design duties for iPhone apps “Radius” and “Cool O’Meter” for Pattern Making Co.
  • Composed and edited music for mobile app “myRMX” for Lower Mars Games.
  • Written, produced and released several albums under own label; available at the iTunes Music Store and Amazon’s MP3 Store.
  • Authored the educational Book/CD-Rom “Ableton Live 4 CSi Master” published by Thomson Course Technology.
  • Created multi-track remix DVD and tutorial in Ableton Live format for Grammy Award winning artist Duncan Sheik’s album “White Limousine”.
  • Provided location sound services for the short film “Accidentally On Purpose”.
  • Composed music and won the 2002 Telly award for the commercial “Get Tech” which was produced and directed by the non-profit organization “Women In Film” for the U.S. Department of Commerce’s technology-based educational program, GetTech.org.
  • Composed and performed score and original songs, created sound design and engineered location sound recording on the short film “No Way In” nominated in 2001 at the L.A. International Film Fest.
  • Photography clients include Caltech, Conair/Allegro Mfg., CHAM Korean Bistro, M-Audio, Rio Hondo College, Australian Government’s Department Of Education.

CRAIG’S BIO

A true autodidactic polymath, Craig Anthony Perkins is a composer, sound designer & music technologistphotographerweb & graphic designer, digital media educator, magician & psychological illusionist, published author, futurist, creative & social entrepreneur, amateur robotics engineer and rocket scientist, occasional coder, and indie toy designer.

Los Angeles based composer, producer, sound designer and music-technologist Craig Anthony Perkins began his musical journey as a drummer at the age of 4 (his father, who worked as a nationally recognized radio DJ, was also a drummer.) Growing up in San Diego California, by the time Craig was 8 he had picked up the guitar, and by age 13, became a multi-instrumentalist writing his own songs and performing at local venues with veteran musicians two to three times his age.

Self Portrait - February 13, 2010

Self Portrait - February 13, 2010

By the early 1980s Craig had discovered synthesizers, drum machines and inexpensive, cassette-based multitrack recorders; it was at this moment that he decided to embark on a solo career. Having released albums under various pseudonyms and “band” names, Craig has also scored several independent films including “No Way In” which was nominated at the 2000 Los Angeles International Film Festival. In 2002 he won the TELLY award for best music composition for the TV commercial “Get Tech”, which was produced and directed by the non-profit organization Women In Film for the U.S. Department of Commerce’s technology-based educational program, GetTech.org. This commercial wound up playing in over 250 cities throughout the United States.

Craig has also provided the musical content as well as editing duties for various software titles such as the myRMX software application currently being developed by Lower Mars Games as well as the iPhone apps Radius and Cool O’Meter by Pattern Making Co. As the Senior Audio Editor for Avid’s M-Audio division, Craig created and edited the ProSessions line of sound libraries as well as provided musical content for the company’s extensive product line. This led Craig to several interesting side projects including the development of the first, full Ableton Live based remix album for Grammy Award winning artist Duncan Sheik. With this project, Craig worked with Duncan’s Engineer Kevin Killen and Drummer Doug Yowell to create separate instrumentation and vocal tracks in the Ableton Live software for Duncan’s entire album entitled “White Limousine“; enabling users to remix any and all parts of the album.

As a published author, Craig wrote the CD-ROM title “Ableton Live 4 CSi Master”, which is currently selling on Amazon.com as well as nationwide music chains such as Guitar Center and Sam Ash.

Self Portrait with an iPhone 4 - September 29, 2010

When he is not creating and producing music, Craig is enjoying his passion for photography. Having his photographic work published in several magazines has recently led Craig to teaching a course on the Principles of Digital Photography at Rio Hondo College in Whittier, California. Combined with his music technology experience, he is exploring the possibility of expanding the course into a full Digital Media exploration. Craig is also currently working on a book of his photographs, to be published by a major publisher, which will be accompanied by a “score” on CD inspired by the photographs.

And somewhere in the mix of it all, he has actually managed to find the time to become a designer Toy Maker under his GENSHI:TOY brand. With the world-wide release and subsequent sell out of his Broken Heart Robot toy, Craig has established himself as a true multi-talented media artist.

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Photos from our Flickr stream

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