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CPO Commerce – Redesign

Posted on 21 October 2007 by genshi

We have just ended a several month long massive redesign for CPO Commerce‘s numerous Brand-based sites. CPO Commerce, reported to be the 2nd fastest growing eCommerce company in the U.S. according to Inc. Magazine, is a Brand based eCommerce outlet with a unique partnership with several tool companies, home furnishing and truck storage companies, in which they create brand specific outlet stores dedicated to that particular brand.

We had been charged to completely redesign and overhaul several of their 18+ sites. The approach started with hand drawn sketches, after evaluating the most successful sites on the web (Apple, Target) while keeping in mind the amount of information they need to convey as well as their top competition (Amazon, Home Depot.)

We then moved on to wireframing using Adobe Fireworks and then to full layout and design mockups with Adobe Photoshop before CPO’s development team implemented the designs into their sites. Besides layout and design, we also implmented the javascript code for the dropdown menus and tabbed browsing as well as the flash based product targeter on the front page of the sites. The results can been seen on their sites such as,, and, among many others.

1 Comments For This Post

  1. genshi Says:

    One thing I didn’t link to in the article is where their sites were at (design wise) before I came aboard for the redesign. Here is a link from of their site

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